CONSIDER THE ECONOMIC FACTOR…
The idea and the concept are simple: shared reach, shared economics, individual visibility. Through a shared direct mail publication model, participating local businesses can reach a broad group of nearby households without carrying the full cost of that reach alone. Instead of one business carrying the full burden of reaching a broad local audience alone, we put together a select group of businesses participating collectively in one professionally designed community publication. Each business maintains its own message, identity, and place in the piece ─── while benefiting from a broader shared distribution throughout the surrounding local neighborhood community.
Our community publications come together through the participation of local businesses like yours ──── each one contributing its own story, narration, and place in the publication. Visible Radius then prepares each community publication for delivery through USPS Every Door Direct Mail (EDDM), helping participating businesses reach selected nearby households throughout the local neighborhood area community.

